Palwasha Yousuf, hair magician and stylist to the stars, has been in the hair and fashion industry for almost a decade.  A firm believer in fueling unwavering passion and unmitigated drive into turning her creative visions to reality, she has recently taken on the role of entrepreneur as well.  

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The inception of her product line in June 2021, follows the same core values and philosophy as Palwasha's successfully running salon, Hair Bar.  Wanting to bring forth premium quality, ethically sourced, natural products for her customers, she has worked tirelessly to provide unique and effective formulas addressing the hair and beauty concerns on the minds of the youth today.  (Look out for exciting new products hitting the market soon!) 

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As a regular practitioner of yoga and meditation herself, Palwasha's philosophy is not limited to mere outer beauty.  Through personal life-changing practices, she has attained and mastered the art of achieving balance and harmony for overall wellbeing- a lifestyle she wants to help others achieve.  To that end, she has launched the highly coveted Palo Santo Smudge sticks, used for ritual energy cleansing.  (Please see our Palo Santo product page for more details.) 

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So what does the future hold for this charismatic girl boss? Well, we can't say for sure, but we do know this much- the foundation stone has been laid, and this relentless visionary won't stop until her name becomes a quintessential keystone of the hair and beauty industry.